Where strategy
meets grit.
…and a little bit of wit.
We’re Lumme. We bring brands into focus with the perfect blend of bold strategy and hands-on execution. We don’t just plan; we dive in, roll up our sleeves, and make things happen.
Our story
Once upon a time, we were The Marketing Equation. And while the name has changed, our passion for driving growth hasn’t. We’ve taken our experience from launching startups, working with global brands and rebranding icons to create Lumme —a dynamic marketing team bringing strategy AND implementation.
So, what’s in a name? Lumme (pronounced "l-uu-m") means expressing surprise, interest, and approval — everything we aim to inspire with every customer we work with.
We know the key levers that create momentum and sustainable growth, because we’ve been in the trenches ourselves.
We understand what it’s like to hustle for capital, juggle 12 priorities at once, and keep a competitive edge sharp enough to slice through market noise, all whilst applying for R&D. So, whether you’re launching something new or scaling up rapidly, we’ve got the know-how, the team and the drive to get you there.
Our philosophy
We’re the perfect mix of thinkers and doers. We don’t just hand you a plan and call it a day —not us. We’re with you from the whiteboard to the finish line, balancing big-picture strategy with getting things done. We get under the hood, align your marketing with your business goals, and put your brand on the fast track to success.
Fuelled by our values
(and a double shot of espresso)
Think big, deliver more
We stretch the limits of strategic thinking to conceive extraordinary ideas that deliver tangible results. Embracing the big picture, we unite diverse talents toward a shared goal to create the best possible outcome.
Unwavering grit
We persist through obstacles, and maintain an infectious can-do energy. Hard work is common. Grit is rare- and it’s one of our defining qualities.
Authentic and audacious
We bring straight-up honesty and bold ideas to the table. We thrive on doing things differently, thinking and believing that doing things differently is our bread and butter.
A pocketful of power
We deliver a dynamo punch with agility and expertise, assembling a tailored team curated specifically for your business to give you a nimble edge. Embracing every challenge, we consistently outshine the competition.
Don’t take it too seriously
We take our work seriously, but ourselves? Not so much. We know how to have a good time while delivering on our promises. Because let’s face it—life’s too short for boring meetings.
Do the right thing
We believe in the power of doing what’s right. Treating others with respect, showing empathy, and collaborating with integrity. By staying grounded in these principles, we attract great people and build lasting relationships based on trust.
The minds behind the magic
Strategic Dynamo, Chaos Tamer
Creative Strategist, Tiger Bite Survivor
Got a vision?
We'll bring it into focus
Clarity, impact, and taking ideas from blueprint to breakthrough
—that’s what we’re all about.
Ready to see where we can take your brand?
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